Q3 — Q4 2025
Halden & Co.
- Blended ROAS4.9×
- New customer revenue+217%
- CAC trend−38%
[ Practice — 03 ]Paid Media
Spend thatearns its keep.
fig. 005 — campaign still
We run paid programs across social, search, shopping and beyond — with performance creative produced in-house. The math has to work. The work has to look like you.
From — $14k / mo
+ media — $50k+ / mo
Min. — 90 days
Meta ·TikTok ·Google Ads ·YouTube ·Performance Max ·Microsoft Ads ·Pinterest ·LinkedIn ·Reddit ·Spotify ·Connected TV ·Affiliate ·Influencer ·
[ 01 ]Recent quarters
Numbers that held up.
Q4 2025
Borgo Leather
- Tracked revenue$4.1M
- Repeat purchase rate+62%
- Creative variants tested184
Q1 2026
Maison Soleil
- Direct bookings+148%
- Cost per booking−41%
- Brand search lift+33%
[ 02 / Channels ]
01
Paid social
Meta, TikTok, Pinterest, LinkedIn — full-funnel.
↳ live02
Search & shopping
Google Ads, Performance Max, Microsoft.
↳ live03
CTV & audio
Connected TV, Spotify, podcasts — measured.
↳ live04
Affiliate & influencer
Negotiated, briefed, and tracked end-to-end.
↳ live[ 03 ]House rules
How we run programs — honestly.
Creative is the lever
Targeting matters. Creative matters more. Briefs are written by people who can write — and shoot.
Measure what compounds
Incrementality, contribution profit, repeat rate. Last-click is a lie we don't tell.
No platform loyalty
We bid budgets to platforms each week based on the math, not the rep.
On the brand
Performance ads should still pass the brand-team review. Ours do.